Home
Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits
Barnes and Noble
Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits
Current price: $24.95
![Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits](https://prodimage.images-bn.com/pimages/9781632991270_p0_v2_s600x595.jpg)
![Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits](https://prodimage.images-bn.com/pimages/9781632991270_p0_v2_s600x595.jpg)
Barnes and Noble
Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits
Current price: $24.95
Size: Paperback
Loading Inventory...
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
Author Joe Tawfik presents an assured collection of valuable insights in
that are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy. Rather than relegate customer experience management to any one department, such as marketing, it must become "embedded within a company's DNA."
You will learn through detailed analysis and real-world illustrations how to:
- Analyze, Design, and Measure Customer Experience
- Implement Superior Customer Experience Initiatives
- Consider how Customer Experience Will Change and Transform the Future
With its plentiful tables and figures to complement his text,
puts theory into practice in a way that will keep you alert and engaged.
unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field.