Home
Explaining Consumer Choice
Barnes and Noble
Explaining Consumer Choice
Current price: $54.99
![Explaining Consumer Choice](https://prodimage.images-bn.com/pimages/9781349547111_p0_v1_s600x595.jpg)
![Explaining Consumer Choice](https://prodimage.images-bn.com/pimages/9781349547111_p0_v1_s600x595.jpg)
Barnes and Noble
Explaining Consumer Choice
Current price: $54.99
Size: Hardcover
Loading Inventory...
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.