In developing his account, Sandvoss draws on theoretical ideas in an original yet accessible way, and uses a wide range of examples, from Star Trek to Madonna to football, to illustrate his argument. This makes ‘Fans: the mirror of consumption’ an ideal text for upper-level undergraduate and postgraduate students studying fans, audiences and consumption in all areas of contemporary culture. It is the book’s original contribution, combined with its student-friendly approach, that will make ‘Fans: The Mirror of Consumption’ a ‘must read’ text for students and scholars alike.