A comprehensive guidebook to the Australian legal aspects of starting, operating, growing and selling a fashion brand. Topics include choosing a business structure, trademarks, copyright, counterfeits, social media, employees and contractors, manufacturing, labelling, importing, international expansion, leasing, wholesale, retail, consumer and competition laws, contract management, celebrities, ambassadors and athletes, events, photoshoots, films, insurance, tax, funding, buying another brand and exit (MBO, trade sale, IPO). The book is written using easy-to-understand English in a conversational style. The principal audience for the book are creatives who either want to DIY, or at least understand the broader legal aspects of running a fashion business.