is the first volume to analyze the myriad conceptualizations of South Asian women’s body issues in film, literature, advertising, and other media. Showing how body image and self-identity are constructed in contemporary neoliberal India, the editors and contributors theorize issues of body image vis-à-vis Indian womanhood while touching upon political, socio-economic, and cultural parameters. Influences from the colonial period through the age of the internet and globalization have reinforced Eurocentric ideals about femininity and womanhood. This long overdue volume addresses the pressures of beautification that Indian women face as they struggle with body acceptance and are often denied pride in their natural bodies. .