Allen’s serves as a concise yet comprehensive, step-by-step handbook for modern event management. This edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals. This edition also features Wiley’s , a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.