provides readers with a comprehensive explanation of the theoretical and practical implementation of the various types of analytical techniques and quantitative tools that are used in the financial services industry. This book shows readers how to implement data visualization, simulation, statistical predictive models, machine learning models, and financial optimizations using real-world examples in the SAS Analytics environment. Each chapter ends with practice exercises that include use case scenarios to allow readers to test their knowledge. Designed for university students and financial professionals interested in boosting their data science skills, is an essential reference guide for understanding how data science is used in the financial services industry and for learning how to use SAS to solve complex business problems.