People often struggle to see how financial concepts relate to their personal lives and prospective careers. gives readers a big picture perspective of finance and how it is important in their personal and professional lives. Utilizing five key principles, the provides an approachable introduction to financial decision-making, weaving in real world issues to demonstrate the practical applications of critical financial concepts. MyLab™ Finance is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. You are purchasing a standalone product; MyLab Finance does not come packaged with this content. Students, if interested in purchasing this title with MyLab Finance, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Finance, search for: