The best approach to selling is any approach that has the potential customer sell themselves on why they should buy your product or service. This approach, taught in this book, is that best approach! It has the power to convince anyone of anything because it is not you doing the convincing, telling, or explaining--it is your potential customer who is convincing themselves, telling themselves, and explaining to themselves why it is they should buy from you. It works! It works! It works! Order Your Copy Now!