With humor and wisdom, McGhie makes the case for identifying your difference, highlights the importance of being distinctive, points out the "difference dampeners" that hold you back, and offers advice for creating real-world difference in business and in life. Here, you'll learn: No matter what you're selling, difference is key to building an audience. This practical guide provides thought-provoking tips and strategies designed to challenge you, inspire you, and, most importantly, help you find your difference.