Colorful and quirky, Fluevog shoes have graced the feet of celebrities such as Madonna, Jack White, and Lady Gaga, as well as legions of lifelong fans who consider themselves more a community than mere customers. Known for cheeky slogans such as "no, you're weird" and the message engraved on the soles of their iconic Angel shoes: "Resists alkali, water, acid, fatigue and Satan," the Fluevog brand is a celebration of individualism, creativity, and humor. These values flow directly from the heart of John Fluevog himself, who says that his mission in business and in life is to help people "walk in spirit." To mark his fiftieth year in the shoe business in 2020, John Fluevog has penned a love letter to Fluvogers everywhere in In this full-color, visually rich coffee table book, Fluevog gives fans and fashionistas a behind-the-scenes look into the brand's evolution and his own creative process. With his unmistakable jovial warmth, Fluevog reveals the ups and downs of the business’s evolution and his own personal triumphs and heartbreaks with disarming candor and intimacy. Echoing the eclectic style of Fluevog's whimsical and witty zine-style catalogs over the years, the book features Fluevog's own design sketches and handwritten messages, blended with stories, graphics, and previously unpublished photographs from the brand's archives. The book is a fascinating peek inside the colorful mind of the iconoclastic designer, while also paying homage to the wild and beautiful John Fluevog shoes themselves.