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From Backroom To Boardroom: Earn Your Seat With Strategic Marketing operations
Barnes and Noble
From Backroom To Boardroom: Earn Your Seat With Strategic Marketing operations
Current price: $29.99
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![From Backroom To Boardroom: Earn Your Seat With Strategic Marketing operations](https://prodimage.images-bn.com/pimages/9781950863686_p0_v3_s600x595.jpg)
Barnes and Noble
From Backroom To Boardroom: Earn Your Seat With Strategic Marketing operations
Current price: $29.99
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is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom.
The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.