Inspired by a 10-day health retreat in 2004, Jeremy Dixon returned to his home in Auckland, New Zealand and opened up a new kind of café—one that focused more on healthy foods. He called it Revive Vegan Café. It’s in this environment that Dixon invented Frooze Balls. Frooze Balls are a “frooze-sion” of whole-food and plant-based goodness. They are bite-sized vegan Balls made from different combinations of fruits and nuts. Trader Joe’s is now selling Peanut Butter & Jelly Frooze Balls with a soft, outer shell made from a combination of dates & peanuts, rolled in coconut. Inside you’ll find a center made of freshly made peanut butter and 100% fruit-based jelly. Five Peanut Butter & Jelly Frooze Balls come in each 2.5-ounce package. It’s ideal for before or after your gym workout, or anytime you feel the need for a little hit of plant-based power! Find them in our bars section.