You want the support of an underwire bra. The wire? Not so much. Everyday Magic reimagines our bestselling wire-free design in super-soft cotton so you can have the best of both worlds. MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire. COTTON: Super soft cotton materials for cool comfort. COMFORT: Wide cushioned straps help ease pressure and relieve shoulder strain. CUSTOM FIT: Hook-and-eye closure with 3 columns & 3 rows increases with size. DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.

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