Our best-selling plus-size bra design takes support to new heights with a cushioned construction crisscrossing under and over the bust for wire-free lift and all-day comfort. MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes and supports without a wire. SUPPORT: Contoured cups provide coverage and comfort. COMFORT: Wide cushioned straps help ease pressure and relieve shoulder strain. CUSTOM FIT: Hook-and-eye closure with 3 columns & 3 rows increases with size. DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.

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