Which hair texture is it good for?
✔ Straight
✔ Wavy
✔ Curly

Hair Type: Fine, Medium, Thick

Hair Concerns:
- Damage/Split Ends/Breakage
- Scalp Build Up
- Volumizing

What it is:
An invigorating shampoo that helps reduce breakage when used as a part of the Full Potential regimen.

Key benefits:
- Helps reduce Breakage
- Helps to strengthen strands
- Exfoliates the scalp

If you want to know more…
Infused with Bumble’s Hair Preserve Blend™, this exfoliating shampoo removes buildup that can clog pores—creating the optimal scalp environment. When used as part of the Full Potential regimen, it helps reduce breakage.

What it is formulated without
- Parabens
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Research results:
In a research study conducted on a number of participants, over 4 weeks:
- 46% saw a reduction in hair loss due to breakage