"What does coffee mean to you? A delectable flavor and a welcome aroma that helps you "get going" on even the darkest morning? . . . a leisurely after-dinner cup that is the perfect accompaniment to good conversation? . . . the bracing beverage that gives real meaning to your mid-morning coffee break? Perhaps you take special delight in a tall, frosty glass of iced coffee when the temperature climbs. And surely, like most of us, you savor a touch of coffee in ice cream, a favorite cake or dessert. Whatever your preference, one thing is certain: coffee means pleasure, coffee means FUN. It's not hard to understand why. Although coffee is easy to make, it is the most versatile beverage in the world. Served the American way, it is a real part of American life. Served in ways enjoyed in other countries around the world, coffee brings a touch of the exotic that lifts even the most humdrum meal into something special."