What it is: A daily shampoo that gently cleanses, removing scalp buildup and strengthening weak, fragile hair with intensely fortifying care.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, and Curly

Hair Concerns:
- Oily Scalp
- Damage/Split Ends/Breakage
- Thinning

Key Benefits: - Gently Cleanses Scalp and Hair to Remove Excess Buildup - Strengthens Hair Weakened by Heat Damage and Brushing - Nourishes and Easily Detangles Hair Highlighted Ingredients: - Edelweiss Native Cells and Ginger Root: Detangle and moisturize while immediately increasing strength and softness. What Else You Need to Know: Breakage is a primary contributor to hair fall, occurring when hair is weakened by daily aggressors, including heat, brushing, and over-styling. This gel shampoo strengthens weakened hair, addressing fallout caused by breakage from brushing. The ultra-delicate, silicone-free, fortifying formula is recommended by professional stylists to remove scalp buildup, easily detangle, intensely nourish, and add shine. Fragrance Description: The bright, invigorating scent unfolds with top notes of bergamot zest, cedrat, and lime; base notes of basil, bergamot flower, and rose; and base notes of vetiver, musk, and tonka bean. Clinical Results: In a controlled study using a system of Genesis Strengthening Shampoo for Normal to Oily Hair, Genesis Strengthening Conditioner, and Genesis Strengthening Serum for Hair and Scalp vs. a non-conditioning shampoo, results showed: - 98% less breakage

- 97% less hair fall due to breakage from brushing In a controlled study, vs. a non-conditioning shampoo, results showed: - 80% less hair fall due to breakage from brushing