What it is: A highly-pigmented matte velvet liquid lipstick that offers 12-hours of comfort.What it does: The long-lasting lipstick comes in eight shades ranging from iconic reds to natural nudes and perfect pinks. The formula is infused with shea butter and meadowfoam oil that provides 12 hours of hydration, moisture and comfort to the lips. The ultra-sensorial formula combines a light velvety whipped texture with incredible color payoff for a blurry matte finish. Created in collaboration with Thom Walker, Givenchy Beauty's creative director, the new Le Rouge Interdit Cream Velvet Lipstick offers multiple looks from a soft-focus blurred to more defined matte-blurred sophisticated lips. For a defined look, use the inner part of the peanut-shaped applicator to fill in your lips and then contour using the tip of the mistake-proof applicator. How to use: For a soft, blurry makeup effect, apply a small amount of the lipstick and dap gently onto your lips. Made in Italy