The starting point for this exploration of differences in sense of humor is one specific humorous genre: the joke. The joke is not a very prestigious genre; in the Netherlands even less so than in the US. It is precisely this lack of status that made it a good starting point for asking questions about humor and taste. Interviewees generally had very pronounced opinions about the genre, calling jokes "their favorite kind humor", but also "completely devoid of humor" and "a form of intellectual poverty". attempts to explain why jokes are good humor to some, bad taste to others. The focus on this one genre enables to have a very wide scope. The book not only covers the appreciation and evaluation of jokes by different social groups and in different cultures, and its relationship with wider humor styles. It also describes the genre itself: the history of the genre, its decline in status from the sixteenth century onward, and the way the topics and the tone of jokes have changed over the last fifty years of the twentieth century.