What it is: A fantastical mascara that pushes up, fans out and gives you gorgeously long, curled lashes without any smudging, clumping or flaking. What it does: This mascara is your long-term curl-friend with benefits: it is infused with lash care ingredient, Widelash, a biotin peptide that helps anchor the 1-2 lashes naturally lost per day for the appearance of healthier, stronger, and fuller looking lashes over time even after youve taken off your mascara!Key ingredients:- Widelash: a biotin peptide combined with moisture-locking panthenols to help eyelashes appear longer, fuller and stronger. It promotes optimal hair anchorage to help prevent lash fallout- Vitamin B5 (panthenol): an essential nutrient for fortified, healthy looking lashes. It locks in moisture to help protect lashes from breakage and promote a healthy looking lash sheen- Natural wax blend: the softer texture of beeswax helps to promote volume, while a harder carnauba wax helps to extend them to their full lengthResearch results:In a 28-day consumer study with 31 participants:- 100% saw longer looking lashes- 98% felt lashes had more volume- 98% saw healthier lookign lashesHow to use: Using the inner curve of the brush, apply from lash base to tip, wiggling the wand upwards and outwards as you go to grab and lift every last lash. Use the outer curve of the brush to coat your bottom lashes and to gently separate and define. For an even greater fan effect, apply an extra coat to the outermost lashes 0.37 oz. Paraben-free Made in Italy