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Grassroots-Campaigning

Barnes and Noble

Grassroots-Campaigning

Current price: $39.99
Grassroots-Campaigning
Grassroots-Campaigning

Barnes and Noble

Grassroots-Campaigning

Current price: $39.99

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Grassroots-Campaigning ist ein neues Instrument für Politik, Wirtschaft und Organisationen, um Wähler, Kunden und Mitglieder auf andere Weise zu mobilisieren und zu binden. In diesem Buch werden alle Facetten des Grassroots-Campaigning dargestellt: Grundkonzepte und Stand der Forschung, die einzelnen Anwendungsbereiche und Instrumente, die Voraussetzungen und Probleme.

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