Based on the author's life-long practical experiences both in the industry and in research, this best-selling, state-of-the-art guide to the operation of commercial flower and vegetable greenhouses presents coverage in the order in which decision-making concerns occur for a person entering the greenhouse business. Exceptionally comprehensive –yet accessible– provides detailed, step-by-step instructions in layman's terms for ALL aspects of the business–from the physical facilities, to the day-to-day operations, to business management and marketing.