Hair Alchemy Strengthening Shampoo

What it is: A strengthening shampoo that prevents breakage and increases hair elasticity to restore weak, fragile, and brittle hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:

- Dryness

- Frizz

- Damage, Split Ends, and Breakage

Key Benefits:

- Strengthens and reinforces fragile hair

- Reduces hair fall caused by breakage

- Improves elasticity and strength

Highlighted Ingredients:

- Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf, and Plant-Based Protein):

Penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, as well as prevents breakage caused by brushing, styling, and external aggressors.

- Multi-Action Hyaluronic Acid Complex: Hydrates from within to deliver a surge of moisture and increase elasticity.

- Daisy and Honeysuckle Extracts: Help to strengthen hair from the root while fortifying brittle ends, improving overall hair health, and encouraging length.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This nourishing cleanser strengthens weak, brittle, and breakage-prone hair. It is made with chia seed, bamboo, and plant-based protein, which form a protective shield around each hair fiber to help reinforce strands, lengthen locks, prevent breakage and hair fall by brushing and styling.

Clinical Results: In a consumer-panel survey of 106 women, after just 1 week:

- 87% felt their hair was more resilient

In a clinical test of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment when used as a system vs. non-conditioning shampoo after 5 uses:

- Hair is 2.9x more elastic

- Hair is 133% stronger