What it is: A high-caliber hair-styling clay that provides supreme holding power with a semi-matte finish.What it does: Claymation contains all-natural ingredients, which means its actually good for your hair. The 100% water-soluble formula provides powerful, all-day nourishment from roots to ends. How to use: Start with a pea-sized amount and spread it evenly across one of your palms. Then vigorously rub your hands together to activate and warm the product. Once the clay is smooth, aggressively push and stroke your fingers through dry hair until your get the relaxed, textured hairstyle you desire. Apply more product as needed. 2 oz. Paraben-free; phthalate-free; fragrance-free Cruelty-free Made in the USA