What it is: An ultimate water-based pomade that goes on clean and heavy, allowing you to manipulate your hair any way you please.What it does: From traditional pompadours to classic red-carpet looks, this extreme-hold, high-shine pomade holds all day-no maintenance needed. How to use: Start by rubbing a nickel-sized amount between your palms and fingers and apply to dry hair. Pinch and twist hair strands for individualization and texture. Or, use a comb to provide smooth, high-gloss control. 2 oz. Paraben-free; phthalate-free Made in the USA