Have you spent most of your life watching the people around you overtake you and always get the better end of the stick, professionally and personally? Do you sit in meetings or at bars and hear people confidently share their thoughts and opinions to people who look on and take in every word they say? Have you ever wanted to be able to share your messages and ideas in the same way? takes the core foundations of psychology based on a decade's worth of scientific studies and information and has created this roadmap for success. Being able to master the art of persuasion is to master the art of communication. It's a skill that allows you to get what you want, be heard, and take your life in the direction you want it to go. is the ideal book if you've ever wanted to get what you want. You'll learn all about . Using proven psychological communication strategies like priming and spreading activation, you can then put your subject into a more susceptible mindset that helps open them to your ideas, by controlling their thoughts, feelings, emotions, and even their behavior. If you've ever wanted to convince your partner to get a pet or a new car, wanted your boss to listen to your ideas, or wanted to persuade people to offer you a favor-it doesn't matter what situation you could be in- !