Hervé Tullet From one of the true creative geniuses of this generation comes a unique meditation on and celebration of the magic of the birth of a simple idea. Sparkling with visual wit and bubbling with imagination, is a richly emotional exploration of the creative process: from an initial tentative inkling, to the frustration of chasing the wrong notion, to finally the exhilaration of capturing—and nurturing—just the right idea. is a scrumptious cloth-spined package of color and inspiration equally at home on a child's bookshelf, in a new graduate's backpack, or atop a creative's desk.