The author of this book investigated whether being exposed to media does influence subconsious processes in the brain. After a theoretical approach and an experiment, she comes to the conclusion that it does. Not only did the way adolescents perceived other persons differ after being exposed to the different media contents, the perceptions of the adolescents in this study were in line with the media content they had been exposed to. This one-sided convergence of the perceptions of adolescents towards the media content they had been exposed to, is a very important aspect of media and how to deal with them.