What it is: A color-depositing, conditioner hair mask that enhances color intensity, dimension and shine while providing hydration, softness and smoothness.What it does: The mask comes in 18 signature shades and offers sheer to intense coverage from natural to fun color hues. The color lasts up to 10 washes, fading naturally with each wash. Salon-grade pigments offer professional quality results. Semi-permanent formula gradually fades over time for zero commitment. The rich, nourishing mask formula provides intense care and protection while you color. Gluten-free Vegan Made in Italy