What it is: A beginner-friendly, micro-tip pencil that effortlessly fills and defines brows with soft, buildable pigment.What it does: This ultra-slim brow pencil creates thin, hairlike strokes for natural-looking fullness and dimension. The foolproof formula takes the guesswork out of defining your best brows-each swipe deposits the perfect amount of pigment that resists fading and budging throughout the day.Key ingredients:- Mineral-based pigments: consciously chosen color for the most natural-looking payoff- Provitamin B5: a haircare hero that conditions and nourishes with every wearResearch results:In a clinical, 7-day study of 31 women ages 30 to 65:- 100% said it was easy to use and perfect for beginners- 97% said it was easy to shape their brows- 97% said it applied the perfect amount of colorHow to use: Using the built-in spoolie, brush brow hairs to reveal sparse areas. Draw short, upward strokes in the direction of natural hair growth. Glide the spoolie through brows to blend. Finish by setting brows into place with In Frame Brow Gel (sold separately). Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc Cruelty-free Made in the USA Leaping Bunny-certified for a commitment to cruelty-free testing