You just asked yourself: And...here you are...reading the description. So, how did you make this decision? How do you make decision? This book reveals the answer: Mental pictures. Before you make a decision, you imagine the outcome. If this image feels vivid and pleasant, then you proceed with it. Using this knowledge, you can influence decisions by tweaking those mental pictures. exposes a fascinating quirk of the human mind, while offering practical (and unusual) techniques to influence any decision in life and business.