Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. Social media expert Jodie Cook breaks it down into , making Instagram an easy and efficient method for expanding your venture.  Jodie takes you through the most important aspects of running a professional account – – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size. Whether you’re a , or want to – makes social media marketing and for any small business or serious Instagram user.