According to the authors, "an instructional technologist is a professional who uses a systematic way of designing, carrying out, and evaluating the total process of teaching and learning." This work offers instructional designers a theoretical framework within which to apply system strategies, with chapters on the instructional design process, perception and visual literacy, learner analysis, layout and design, the Web, and e-learning. Appendices present a sample Web site and an HTML cheatsheet, plus a list of associations and organizations. Ledford is a retired professor of instructional technology affiliated with Auburn University. Sleeman is professor emeritus of psychology from the University of Connecticut. Annotation (c)2003 Book News, Inc., Portland, OR