Home
International Strategy of Emerging Market Firms: Absorbing Global Knowledge and Building Competitive Advantage / Edition 1
Barnes and Noble
International Strategy of Emerging Market Firms: Absorbing Global Knowledge and Building Competitive Advantage / Edition 1
Current price: $105.00
Barnes and Noble
International Strategy of Emerging Market Firms: Absorbing Global Knowledge and Building Competitive Advantage / Edition 1
Current price: $105.00
Size: OS
Loading Inventory...
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following:
Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.