What does the expression pop culture mean today? And how does it contribute to understanding a Country and a cultural group? This collection of essays, diverse in content, approach and perspective, tries to answer these questions. It aims at describing and figuring out the texture of Italian pop culture - as a meaningful juxtaposition between high and low, mass and elite, artistic and consumerist - in relation to the Italian mediascape and cultural context. Through the mosaic of narratives produced by television, music, comics and novels, to name a few, and the mixture of genres and types of cultural products analyzed in every essay, the reader is allowed to further the knowledge of Italian pop culture and to get a glimpse of Italians and 'Italian-ness'.