Izumi Tonic Strengthening & Thickening Rice Water Hair Mask

What it is: A deeply nurturing, strengthening mask infused with Japanese rice water to repair damage, guard against future breakage, and visibly thicken fragile hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine and Medium

Hair Concerns:

- Thinning

- Volumizing

- Damage, Split Ends, and Breakage

Key Benefits:

- Leaves strands 30X stronger and increases hair diameter

- Reduces split ends by up to 91 percent and guards against breakage due to brushing

- Leaves strands soft, smooth, and shiny

Highlighted Ingredients:

- Rice Water: Is rich in amino acids, vitamins, and antioxidants that help restore damaged hair and guard against future breakage.

Ingredient Callouts: This product comes in recyclable packaging.

What Else You Need to Know: Inspired by yu-su-ru, the centuries-old Japanese beauty tradition of bathing hair in rice water, the Izumi Tonic range helps restore damaged strands, guards against future breakage, and reveals healthier, smoother hair. This nourishing, strengthening, and rich mask intensely hydrates and visibly thickens strands, restoring key nutrients and repairing damage due to brushing. The precious rice water it contains is sourced from Hyogo, Japan in an eco-friendly manner.

Fragrance Description: The vibrant, woody, musky fragrance reinterprets a breathtaking rice-field horizon. It opens with bergamot and lemon top notes and unfolds with a heart of precious ylang-ylang, iris, and sweet rice water resting on a base of sandalwood and vanilla.

Clinical Results: In a controlled study using a system of Izumi Tonic Shampoo, Mask and Serum

- Hair diameter is thicker, hair is shinier

- Hair is 30x stronger*

* When used system of Izumi Tonic Shampoo + Mask + serum vs. non. Conditioning shampoo

- Appearance of split ends is reduced by 91%**

**When used system of Izumi Tonic Shampoo + Mask + serum vs. non. Conditioning shampoo