So cool Jaded London jean in a ‘90s inspired baggy fit. Designed with a low-rise waistline, baggy wide-leg fit and heavy fading and "mud" detailing for that vintage look. Founded by sibling design duo Jade and Grant Goulden in 2013, London-based streetwear brand Jaded London takes inspiration from street style all over the world to create a distinctive collection that's all its own. Using signature techno-scuba fabrics for maximum impact, the brand focuses on blazing prints.