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Join the Brand: Building Loyal Communities and The Need For Belonging
Barnes and Noble
Join the Brand: Building Loyal Communities and The Need For Belonging
Current price: $24.95
Barnes and Noble
Join the Brand: Building Loyal Communities and The Need For Belonging
Current price: $24.95
Size: OS
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Consumers participate in brands that make them look good, feel good and keep them entertained. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can fulfill their need to belong. Join the Brand presents dozens of findings on best case examples, using info graphics and exercises for connecting the dots.