details data-proven methods that will make your sales, marketing and business development measurably more effective. The methods detailed here are backed by hard data and grounded in the statistical analysis of the success and failure of more than 4,000 new products and services, and more than 6,000 innovation teams.The research quantifies the impact of a back-to-basics, customer-focused approach to sales, marketing and business development. It also uncovers ways to measurably increase effectiveness in today’s super competitive, time-compressed and overstressed marketplace. — —Tom Peters, Co-Author, —CNN —Todd Datz, Features Editor, —Ron Nicodemus, Conference Director, Walt Disney Institute