One of the biggest misconceptions about company loyalty and employee retention is that he or she is loyal because they have worked for the company for many years and thusly advocates the employee brand. This is the first mistake that most companies and business professionals make. This book teaches you how to develop opportunities in a global, ever-changing business environment. The book provides insightful suggestions about how companies can create a culture of active listening to engage their most valuable resource: people, whether they are customers or employees. By building respectful relationships and strengthening those connections through the techniques Painter describes, any organization can position itself for sustained growth.One of the biggest misconceptions about company loyalty and employee retention is that he or she is loyal because they have worked for the company for many years and thusly advocates the employee brand. This is the first mistake that most companies and business professionals make. This book teaches you how to develop opportunities in a global, ever-changing business environment. The book provides insightful suggestions about how companies can create a culture of active listening to engage their most valuable resource: people, whether they are customers or employees. By building respectful relationships and strengthening those connections through the techniques Painter describes, any organization can position itself for sustained growth.