Where do you want to go next in your life? Do you want be positioned to get a better job, acquire more customers, or attract more donations for your charity? Do you want to be regarded as an authority in a way that could lead to a book project or speaking career? Today, the influence that provides an edge in our world is determined by how well you’re known. Being known is not the same as being famous. It’s not about having millions of fans and red carpet appearances. Becoming known is about approaching your digital life with an intent that establishes the authority, reputation, and audience to achieve your goals. is the first book of its kind to teach you, step by step, how the most successful people focus their efforts, create a plan, and activate their personal brand in a measurable way. Mark W. Schaefer, college educator, consultant, and best-selling author of six books including and , has delivered a practical handbook for achieving extraordinary personal power in the digital age.