What it is: An ultra-lightweight lip color that offers a lighter, more blotted take on a classic matte finish.What it does: It delivers a sheer wash of color that lasts, and its formula is easily buildable so you can tone it up or down for customizable results. The lip color is formulated with skin-loving ingredients to make your lips look smooth and even. It goes on creamy and dries down to a softly blurred matte texture with a light vanilla aroma.Research results:In a consumer acceptance test conducted with 50 women ages 18-40:- 98% agreed it smoothed lips for a blotted effect- 96% agreed its texture was buildable- 96% agreed it let you sculpt the lips- 90% agreed it delivered a highly pigmented result- 96% agreed it didn't dry out the lips- 90% agreed it nourished lipsHow to use: Apply directly onto your lips. Layer to increase color intensity. 0.1 oz. Gluten-free Cruelty-free Vegan Made in the USA