What it is: The new Hypnôse Drama is Lancôme's most volumizing mascara, delivering up to 17X more volume and up to 24-hour wear. The buildable formula you love, now with more volume. What it does: Infused with the brand's 2% Bonding Complex, Hypnôse Drama Mascara leaves lashes feeling stronger and looking fuller. This mascara is made with onyx-black pigments providing an ultrablack intensity for a dramatic eyelash look. The iconic, oversized S-shaped mascara brush coats lashes from root to tip for extreme volume. It gives lashes more volume for up to 24 hours. How to use: To optimize your volume: use the inside curve to load ultrablack mascara formula and volumize lashes root to tip. Use the outside curve to define lashes. Layer mascara as desired for a more dramatic lash look. 0.27 oz. Made in France