As a liminal colonial population, the ethnic Chinese in Indonesia resorted to the press for their education, legal and medical advice, conflict resolution, and entertainment. Hoogervorst deftly depicts how the linguistic choices made by these print entrepreneurs brought Chinese-inflected Malay to the fore as the language of popular culture and everyday life, subverting the official Malay of the Dutch authorities. Through his readings of Sino-Malay print culture published between the 1910s and 1940s, Hoogervorst highlights the inherent value of this vernacular Malay as a language of the people.