This book is about the Internet and the technological and cultural baggage that accompanies it and affects its regulation. It considers the ways decisions about Internet technologies are made; ideas behind global trade and innovation; power of engineers and programmers; influence of multinationals; and questions about global marketing and consumer choice. Although the volume draws upon current debates from globalization, communications and socio-legal theory, it will be comprehensible to a general audience interested in issues associated with technology and innovation.