The master motivator shows how to cultivate the traits that all great leaders must possess? As Rick Pitino says, great leaders aren't born great; they great leadership along the path of life. Pitino's insights on leadership and how it can be harnessed in positive and productive ways make him one of the most sought-after speakers in corporate America. In , Rick Pitino shares the ten traits of great leadership he discovered and has cultivated himself, and shows how you too can incorporate them into your own game plan. His program includes: * How to build a "team ego" to give people a stake in winning * How to keep a group focused and free of distraction * Lessons from Rick's own experiences coaching players and managing employees Pitino reveals why dictating and people-pleasing are dead ends, and how communication, consistency, and selflessness are the most effective ways to motivate the people who follow you-at work and at home. A perfect book for executives, managers, and sports fans, can make great leadership within reach.