Video is the single most powerful tool businesses have at their disposal. Period. Yet, many businesses struggle to find success using traditional video-based content production strategies. Why? Because most video strategies are about the business or creator, and not about the people who really matter—the community.In this groundbreaking book, two-time Emmy Award-nominated Director of Photography and Producer Tom Langan presents a brand-new video communication strategy based in the power of authentic human relationships. The core principle of is “Lead with value, always.” And, in this book, Tom will show you how to do just that. This is marketing the way marketing was always supposed to be done. If you want to stand out from the crowd, build a community of raving supporters around your business, and ultimately become a legend in your field, is a must-read.