Eighteen years ago, when we first introduced our Lavender Scent Liquid Laundry Detergent to the world, it was one of the few “eco-friendly” liquid detergents on the market. With its essential oil-based fragrance and coconut-derived surfactants, it was actually kind of... cutting edge. But science marches forward, and times change—as do the ingredients that our Customers do & do not want to see in their household products. This revamped Trader Joe’s Lavender Scent Liquid Laundry Detergent still cleans with coconut-derived surfactants and is still hypoallergenic and made without dyes or chemical fragrances (essential oils for the win!), but now, it’s also free from optical brighteners. Instead, we’ve added stain-fighting enzymes (protease, amylase & mannanese) to the formula, improving its overall efficacy. But don’t take our word for it—grab a load of your dirtiest, stinkiest laundry and put it to the test!