What it is: A rich, reparative formula that works to revitalize dry, damaged hair in just five short minutes.What it does: The hair mask is formulated to nourish and replenish strands, but also helps to smooth the cuticle for softer, shinier and healthier-looking hair. How to use: After shampooing, apply the hair mask generously from roots to ends, and leave on for five minutes. Rinse hair. Use 1 to 2 times per week as needed as a conditioner replacement. Paraben-free; phthalate-free; sulfate-free; silicone-free; formaldehyde-free Cruelty-free Made in the USA